Lower Your CAC.
Fund More Borrowers.
Scale Without Guessing.
Cut acquisition costs, increase funded loans, and finally get marketing strategies built for lenders — not generic B2C playbooks.
No fluff — just proven tactics
Insights from real lending experts.
Actionable tips to cut CAC fast.
Why Most Lenders Are Losing the CAC Game
Old-school borrower acquisition isn’t just outdated — it’s expensive.
CAC Up 42%
Rising ad costs and fierce competition are crushing lead-gen ROI.
<8 Second Bounce Times
Borrowers leave fast when messaging doesn’t match intent.
63% Unqualified
More than half of the leads borrowers are getting from paid ads are not qualified to borrow funds.
The Solution?
Precision targeting. Smarter segmentation. Conversion-first funnel strategies.
You don't need more leads.
You need borrowers who fund.
What's Inside the 2025
Customer Acquisition Playbook?
Real-World Strategies. Field-Tested Tactics. Results You Can Actually Measure.
Inside the Playbook, you’ll unlock the exact acquisition moves the top-performing short-term lenders are using to lower CAC, fund better borrowers, and scale smarter — even in a hyper-competitive 2025 market.
🚀 5 Landing Page Tactics That Boost Conversions 28%+
Learn the design, messaging, and trust triggers that keep borrowers engaged and drive more completed applications — without needing bigger ad budgets.
🔥 Borrower Traffic Segmentation Strategies
Discover how to route borrower traffic by intent, not just by credit score — so you target the borrowers most likely to fund (and stop underwriting the wrong ones).
📈 High-Converting Ad Frameworks That Cut CPA by 32%
Swipe copy, creative examples, and proven targeting methods straight from campaigns that consistently deliver funded loans — not just clicks.
🛡️ Decisioning Transparency Tactics That Build Trust
Master soft-decline messaging, underwriting transparency, and trust-building frameworks that increase borrower confidence and lift funded rates.
✉️ Direct Mail Resurgence Playbook (Bonus Strategy)
Unlock how smart lenders are quietly using direct mail to fund borrowers digital channels miss — and how to integrate it into your funnel without guesswork.
🧠 Expert Insights from Tekambi, Infinity, and EPIC
Get battle-tested strategies directly from underwriting, LMS, and installment lending leaders — and discover how technology + targeting creates unstoppable borrower pipelines.
Every section is tactical.
Every strategy is built for real-world lending.
Every move inside the Playbook is designed to help you scale.
Avoid These 3 Critical Mistakes:
Buying Traffic, Not Borrowers
Click traffic isn’t enough. Without strong segmentation and intent filtering, you’re underwriting low-intent browsers — not real borrowers.
Ignoring Pre-Qualification as a Conversion Trigger
Soft-pull pre-qual isn’t optional anymore. It's your fast track to higher funded loan rates — without increasing application fallout.
Treating All Borrowers
The Same
Borrowers aren’t a monolith. Messaging, underwriting, and offers must be tailored to the financial journey they’re actually on.
Avoid these mistakes - fund smarter in 2025.
Is the Playbook Right for You?
Direct Lenders
Who Fund Fast
If you’re offering Installment Loans, Lines of Credit3 or Short-Term Loans, this Playbook was built for your model.
Marketers Running
PPC Ads
Spending serious budget on acquisition? Learn how to get a stronger ROI without burning through your ad dollars.
Lenders Seeing
Rising CAC
Acquisition costs are up 42%. We’ll show you smarter ways to target and fund better borrowers without paying more.
Teams Looking for
Qualified Borrowers
Clicks don’t pay the bills — funded loans do. Discover how to attract borrowers who actually close.
Operators Serious
About Scaling
If you’re ready to grow without gambling your budget, this Playbook delivers tactical, proven strategies you can deploy now.
Anyone Done Guessing
at Growth
Stop throwing money at what’s not working. Start using strategies that drive real borrower conversions at scale.
Want More?
Watch The Experts Break It Down
Join Mike Morales (Director of Business Development, LendSuite Software) and a powerhouse panel featuring experts from Leap Theory, Equifax, EPCVIP, and IM Group.
In this webinar you’ll discover:
How to dominate ping trees without wasting spend
When to pivot your buyer strategy based on lead quality trends
How direct mail is quietly crushing digital for certain segments
Smarter underwriting tweaks that instantly lift funded rates
Real talk. No fluff. Actionable gems you can put to work immediately.
Powered by the Leaders in Lending Technology
When you partner with LendSuite Software, you tap into the ultimate lending ecosystem:
Contact Info
Sales: +1 (954) 678-4600
Leadership@lendsuitesoftware.com
1200 SW 145th Ave
Suite 310
Pembroke Pines, FL. 33027
USA
Site Links
Sister Links
Follow Us
©2024 LendSuite Software | An Aquila Software Portfolio | All Rights Reserved