Timestamps
0:12 – Intro (feat. Mike Morales)
2:14 – Leap Theory (feat. Morgan Gethers and Anet Cortez)
14:28 – Equifax (feat. Jennifer Spangler)
22:16 – EPCVIP (feat.Valeriy Zeltser)
34:49 – IM Group Marketing (feat. Seth Manley)
42:01 – Conclusion (Mike Morales)
Webinar Guests
Leap Theory -
• Morgan Gethers | CEO • Anet Cortez | COO
Equifax -
• Jennifer Spangler | Specialty Finance Business Development
EPCVIP -
• Valeriy Zeltser | CEO
IM Group Marketing -
https://www.imgroupmarketing.com/
• Seth Manley | Partner - Director of Sales
Join us for another insightful episode of the Premier Partnership Webinar series, hosted by Mike Morales, Director of Partnerships with LendSuite Software. Today's subject, crucial to lenders and servicers alike, is the exciting topic of Customer Acquisition.
Mike Morales introduces the topic, inspired by the frequent questions and interest in customer acquisition, the concept of a ping tree, and how to attract the best customers in the lending industry.
The webinar will feature discussions with various partners, starting with Leap Theory, to demystify what a ping tree is, its workings, and key considerations for lenders before they start buying.
Underwriting and Buying Strategies: The conversation will extend into underwriting with inputs from Equifax. The focus will be on how to acquire the right customers, understanding KPIs, and strategies to succeed in customer acquisition. Later, the talk with EPCVIP will delve deeper into sophisticated buying strategies out of the Ping Tree.
Exploring Direct Mail Strategy: In an interesting turn of events, the webinar will then venture into discussions with IM Group about direct mail. Even though many consider it junk mail', it's an important topic for lenders looking to diversify their customer acquisition strategies.
Join us to learn more about the various effective ways to acquire customers, and make your lending business more successful. Thank you for being a part of this enlightening session! Don't forget to like, share, and subscribe for more enlightening webinar episodes. Feel free to drop a comment if you have any questions or insights.
Keywords: Customer Acquisition, Lending, Ping Tree, Underwriting, Direct Mail, Buying Strategies, KPIs.
#LendSuiteSoftware #PremierPartnership #CustomerAcquisition #LendingIndustry #PingTree #Underwriting #DirectMail #BuyingStrategies
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