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Customer Acquisition in 2025: Smarter Tactics for Lenders Who Are Done Guessing
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Borrower acquisition costs are at historic highs. Ad platforms are oversaturated. And borrowers? They’re overwhelmed with choices.
If you're spending more but funding less, you're not alone. The best lenders aren’t chasing more traffic — they’re funding better borrowers with smarter funnels and segmentation.
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The 3 Mistakes Still Killing Funded Loan Rates |
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Marketing on Price, Not Possibility
“Fast & easy” doesn’t stand out anymore. Borrowers convert when your offer feels like the solution to their problem — not just another option.
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Skipping Pre-Qualification Funnels
Soft-pull pre-qual offers convert up to 4X higher than standard applications and cut mobile friction dramatically.
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Copy/Pasting Messaging Across Channels
What works on a landing page won’t land in an SMS. Personalization by channel is no longer a bonus — it’s a must.
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What the Smartest Lenders Are Doing in 2025
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- Launching segmented landing pages tied to borrower intent
- Using income and employment signals to guide spend
- Building instant trust with decisioning transparency
- Retargeting with real context (“Need $500 for rent this week?”)
- Letting data—not gut feelings—drive acquisition strategy
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Borrowers don’t want to be sold. They want to be understood, qualified fast, and funded faster.
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Why Most Lenders Are Losing the CAC Game
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Customer Acquisition Cost is up 42% year-over-year |
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Borrower bounce happens in under 8 seconds when messaging misses. |
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63% of paid leads are unqualified. Stop wasting money on junk |
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Click traffic is noisy. Conversion-focused targeting is quiet — and profitable.
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What You Will get in the Playbook
Take a look at what's Inside:
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This isn’t theory. It’s the playbook real lenders are using to cut acquisition costs and grow funded volume.
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What the Playbook Can’t Show You — the Webinar Will
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Join Mike Morales and experts from Leap Theory, Equifax, EPCVIP, and IM Group as they break down: |
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Next Edition: Stop Defaults Before They Start
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Borrower defaults are spiking in Q2. In the next issue, we’ll reveal: |
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Protect your portfolio — before collections even begin.
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Why Thousands of Lenders Trust the LendSuite Newsletter This isn’t just another industry newsletter - it’s your competitive edge. Every month, LendSuite delivers:
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- Proven strategies — no guesswork
- Field-tested insights from real lenders
- Practical marketing, portfolio, and tech tips
- Tools and tactics you can use today
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Stay Smart. Stay Fast. Stay in the Know. |
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The #1 Resource for Short-Term Lenders Whether you need borrower analytics, marketing playbooks or fraud prevention know-how—LendSuiteSoftware.com brings it all together in one place for the modern lender.
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.png "Borrower bounce happens in under 8 seconds when messaging misses.")
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